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Whether you are starting in sales or leading a sales team of your own,
we help you advance your career.

Do you Lead a Sales Team? Attract, develop and retain top talent.

For Sales Leaders

Are you a Frontline Sales Pro? Become a Top Performer.

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For sales professionals, team leaders and organizations across the country,
CPSA is your partner in building knowledge and skills to improve sales performance.

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Setting the standards and helping you achieve them with our assessmentdesignations, training courses, and Learning Hub.

Insight and inspiration from like-minded sales professionals - live or online – through events and webinars.

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help you get the job done.

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"CPSA Institute’s rigorous, standards-based designations and education framework are addressing the need for a strong development path for sales talent in today’s labour market, and defining excellence for a new generation of highly skilled sale professionals."1 18 CMC Mercedes Benz W154 German GP Winner Seaman M-098

Jordan Sheridan, General Manager – Modern Workplace, Microsoft

"A healthy talent pool of sales professionals is critical to support the national innovation economy, but the reality is that sales has fundamentally changed. The new sales certification framework sets out guidelines for professional sales curriculum development, education, and career planning at all stages of the sales career path, to ensure that graduates have the essential sales skills needed by today’s employers."

Mark Bergen, Head of Revenue, Shopify Plus

"When companies implement the CPSA Institute's certification framework for their sales force, they are creating company-wide commitment, 1 18 CMR Porsche 917 1970 LeMans Siffert Redman CMR127embracing best practices, and accelerating performance across the entire organization."

Shannon Hall, CSP, Vice President, Sales, Dustbane Products Ltd.

"What sets top sales professionals apart isn’t just their ability to build relationships or their knowledge of the product,1 18 Dealer Edition Cadillac XT4 Die Cast Model but rather the comprehensive skills and knowledge to succeed in a rapidly changing environment. The graduated certified sales framework is a much needed standards-based, professional pathway which helps to build knowledge and skills for success in a rewarding sales career."

Derek Clarke, Chief Commercial Officer, GE Canada