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Influencer marketing’s explosive growth happened when brands realised consumers were more likely to trust the recommendation of someone they know—and social media made it possible for everyday people to be known by increasingly large...

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In a way, the story of Upfluence mirrors that of influencer marketing itself. Founder and CEO Kevin Creusy stumbled upon the practice organically, as he sought alternative ways to market his various business interests. Influencer marketing...

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